From Attention to Action

Turn Your Ads Into

Experiences.

The creative alternative to boring QR codes. Powered by a platform that turns every scan into contextual, measurable engagement.

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After the scan

Rule fired

Location

Opens

Nearby Venue

Scans today

137

Serving brands globally

What happens after the scan

The StoryCodes® Experience Platform

Create context-aware experiences, adapt content in real time, and track every interaction.

From packaging and billboards to print ads, pause ads, and TV campaigns, every surface can connect to the digital experience of your choice.

A platform built for smart, dynamic marketing: a coupon before 6pm, a product demo after. Summer looks when the sun is out, rainy-day essentials when it pours. Different city, different experience. All without touching your creative.

Platform capabilities

More than a QR generator

Update the experience anytime

Keep your campaign flexible after launch. Update what people discover when they scan, while the StoryCode and campaign creative remain unchanged.
Contextual rules

Time and date, location, language, weather, device and media placement each become a condition on what the visitor sees.
Custom live triggers

React to real-world moments — a goal scored, a price drop, a sold-out slot — by switching the experience the moment it happens.
From ready-made to tailor-made

Choose what happens after every scan: direct people to any URL, launch shoppable ads or other hosted experiences with our specialist partners, or work with us to create something fully custom.
Cross-channel flexibility

Use one StoryCode across channels for a shared experience, or matching StoryCodes with different URLs for channel-specific journeys and analytics.
Scan analytics

Every scan is captured with time, location, channel and device, then broken down by campaign, experience and placement.
GA4 and campaign tracking

Scan traffic flows into your existing measurement framework, so offline placements can contribute to attribution alongside digital.
Enterprise API access ^*

Connect StoryCodes to your own platform. Let teams browse and download approved StoryCodes, manage campaign destinations and settings, retrieve analytics, and more.

In an upcoming release.

Define rules in line with your marketing campaign. The experience adapts automatically

What happens when someone scans a StoryCode? You define rules in line with your marketing campaign. The experience then adapts in real time—based on location, language, time and date, weather, device, user choices, media placement or custom live triggers.

The same StoryCode in a magazine ad can feature summer outfits when the sun is shining and switch to rainwear when the weather changes.

Other examples:

Serve a breakfast offer in the morning and switch to a dinner promotion after 6 PM.
Guide people to their nearest store, match content to their language or tailor the experience to the audience targeted by each campaign.
You can even respond to live moments—such as unlocking a limited-time discount whenever the national football team scores.

Every scan is a measurable signal

Every scan also creates a measurable signal. StoryCodes analytics reveal how campaigns, experiences and placements perform. With GA4 integration and campaign tracking, scan traffic can be connected to subsequent website behaviour, engagement and conversions — bringing offline interactions into your wider measurement framework and allowing scan data to contribute to overall attribution.

Aligned with your programmatic targeting

With StoryCodes, marketers can match the experience after a CTV Ad or Pause Ad scan to the audience targeted by that campaign. Imagine an energy drink brand that programmatically targets tennis fans in week 1, fitness fanatics in week 2 and motor sports fans in week 3. The experience when scanning changes each week based on the content the marketeer has defined.

This keeps the audience targeting, the CTV or Pause Ad and the post-scan experience aligned — while the StoryCode itself remains unchanged.

Explore StoryCode Pause Ads →

Rebel Burger digital street ad with an ordinary black-and-white QR code in the middle of the panel.

The same Rebel Burger ad with the QR code replaced by a photorealistic stacked burger that is itself a fully scannable StoryCode.

StoryCode Classic QR Drag to compare

QR Codes Get Scanned.
StoryCodes® Get Remembered.

StoryCodes^®

A QR code can feel like a digital scar. StoryCodes^® make scanning part of the creative — attracting attention, sparking curiosity and inspiring action. They scan just like regular QR codes, while the StoryCodes Experience Platform delivers flexible, interactive and measurable experiences after every scan.

For Agencies and Media Owners For Brands

A QR code sends people to a link. A StoryCode draws them into a story.

Where StoryCodes run

Bring interaction to the media already in your campaign. Across screens, streets, print and packaging, StoryCodes turn every scan into a flexible, measurable experience.