Insights
Explore our thinking on interactive marketing, QR codes and connected advertising—alongside practical tests, discoveries and R&D insights from the ongoing development of StoryCodes®.
Featured article
Behind the scenes · 4 min read
AI can generate an endless variety of scannable creative. Here is how we test it on real phones, at different distances and under different lighting before it goes anywhere near a campaign.
Read the articleConnected TV · 7 min read
Two IAB Tech Lab CTV formats, and why StoryCodes® make the scannable moment something viewers get curious about instead of scrolling past.
Beyond advertising · 3 min read
What QR memorial plaques and keepsakes from Forever Connected teach us about designing a scan that leads somewhere that actually matters.
Measurement · Coming soon
Scans by placement, time and device, connected to GA4 — how offline media earns a line in the same performance report as digital.
Book a call and we will walk you through what we are seeing, with examples from your channel.
