Connected TV
Interactive CTV Pause Ads with StoryCodes®
Pause Ads appear when viewers pause streaming content. StoryCodes® turn that natural break into an invitation to scan — and every scan into a relevant, measurable brand experience.
Turn Pauses Into Premium Brand Moments
Viewers are already pausing. Give them something worth scanning.
80% of viewers regularly pause streaming content, and 65% of those pauses last longer than one minute. A StoryCode turns that time on screen into an attractive invitation to interact — without interrupting what viewers are watching.
Own the Break
The living room finally has a call to action
CTV ads build awareness, but responding usually means remembering the message until later. StoryCodes® give viewers a direct path from the TV screen to a relevant experience on their phone: no need to type a URL, using the remote control or downloading an app.
We can add a StoryCode to supplied creative or build the complete Pause Ad around your brand assets, campaign message and call to action.
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Non-Intrusive
Appears only when viewers pause, creating a brand moment without interrupting the content.
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Premium Attention
Stays on screen until playback resumes, giving viewers time to notice and respond.
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Easy to Act On
A simple scan connects the TV to the viewer’s phone — no typing or app required.
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Accessible for SMEs
Targeted CTV buying puts smaller brands on the big screen without a traditional TV-sized budget.
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Simple to Launch
Pause Ads use static creative. We adapt the asset to the selected inventory partner.
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Audience Targeting
Match the experience to the audience — and adapt it over time.
What Research Reveals About Pause Ads
Why Pause Ads Work
Pause Ads appear when viewers choose to pause — not during the content itself. Research shows that this audience-friendly format can generate stronger attention, recall and engagement.
Match the experience to the audience
Align what happens after the scan with the audience targeted by the media buy. A campaign reaching sports fans, for example, could open event-related content or a nearby activation.
The destination can adapt by campaign, audience segment, location or timing — without replacing the Pause Ad creative: one week your target tennis fans and show a tennis-related experience when scanning, the next week you target fitness fans and you show a fitness-related experience.
Pause Ads in Action
Interactive Pause Ad Examples
Turn your next Pause Ad into an interactive experience
Whether you create Pause Ads for clients or are planning your brand’s first campaign, StoryCodes® provide a direct path from the TV screen to action. Share your existing creative or campaign idea, and we’ll show you how to make it interactive and measurable.
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