StoryCodes

For brands

Make a tight advertising budget work harder

Are you an SME looking for a way to get more out of your advertising spend? Get your future customers to interact in a fun way with your ads — and bring them to a branded experience that you can measure and change whenever you like.

From a poster to a customer, in one scan

A small brand does not need a big campaign to be interactive. It needs one placement that gives people a reason to take out their phone — and a destination worth arriving at.

A free-scoop voucher in exchange for an email address turns a poster into a mailing list. Next month, the same poster can point somewhere else entirely, without reprinting a thing.

How it works

Four steps to make your ads interactive and measurable

01

Start with your campaign idea

Planning an out-of-home campaign, print ad, packaging or CTV Pause Ad? Get in touch before production, and we’ll explore how to make it interactive.

02

Choose your StoryCode

We can create a custom StoryCode integrated into your campaign creative. For a smaller budget, choose a ready-made design from our library, placed as an overlay on your creative.

03

Define what happens after the scan

Connect your StoryCode to your website or build an interactive journey with the StoryCodes® Experience Platform.

04

Launch, measure and adapt

Track scans and more. Update the experience as your campaign evolves—without replacing the printed or displayed creative.

Beyond the scan

From a simple link to an interactive brand experience.

  • Your homepage or a campaign page — the simplest possible start, and still measurable.
  • A coupon or voucher that collects an email address before it unlocks, so the placement builds your list.
  • A menu, price list or booking page that you can update the morning of a change.
  • A contextual offer — breakfast before 11, dinner after 6, an umbrella deal when it rains.
  • A review or loyalty prompt printed on the packaging your customer already has in their hands.

Not sure which one fits? Book a short call and we will pick one with you.

Let's start with one placement

Tell us where you plan to advertise and what you want your audience to do after the scan.

Stay in the loop

Join our newsletter

Subscribe now & get the latest in marketing news, insights, and event invitations from StoryCodes®.

We only use your address to send StoryCodes updates, and you can unsubscribe from any email. See our Privacy Policy.