Interactive OOH and billboard advertising
Billboards and DOOH create reach, but rarely provide a direct path from awareness to action. StoryCodes® add an interactive layer. Think: directions to the nearest store.
Media channels
Build interaction into every media plan
Extend a consistent campaign idea across OOH, print, packaging and Connected TV, while tailoring the post-scan journey to each channel. StoryCodes® create the visual invitation to engage; channel-specific experiences turn that engagement into meaningful lower-funnel action.
One Storycode — different channels.
One connected campaign journey.
Follow Paul as the Aurelia Air Storycode moves across TV, print, out of home and packaging. The campaign remains instantly recognizable, while the experience behind every scan adapts to the moment.
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01 — TV PAUSE AD
From pause to participation.
Paul scans the Storycode on the Pause Ad. On his phone, the Aurelia Air flight attendant comes to life and invites him into an interactive journey through 100 years of flying.
After the scan Interactive brand film and 100-year timeline
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02 — MAGAZINE
Print becomes interactive.
At his barber, Paul recognizes the same Storycode in a magazine. He scans it to explore Aurelia Air destinations, discover the story behind the campaign and save his favourites.
After the scan Destination inspiration and campaign storytelling
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03 — AIRPORT BILLBOARD
The experience adapts to the moment.
At the airport, the familiar Storycode catches Paul’s attention again. A scan now opens an airport-relevant experience with lounge directions, flight information and a timely upgrade offer.
After the scan Context-aware airport experience
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04 — LUXURY PACKAGING
Packaging continues the story.
On board, Paul discovers the Storycode on his luxury welcome box. He scans it to reveal the story behind the gift, exclusive onboard content and a guide to his destination.
After the scan Onboard content and destination guide
QR code advertising across CTV, OOH, print and more
Connected TV Pause Ads
A Pause Ad holds attention, but without interaction the experience ends when viewing resumes. StoryCodes® connect the TV screen to a measurable mobile experience. Think: an exclusive product offer.
Learn more →Interactive print and magazine advertising
Brands invest heavily in print advertising, yet often have little evidence that readers acted on an ad. StoryCodes® bring the reader to the digital channel. Think: booking a test drive directly from an automotive ad.
Connected packaging
Packaging reaches someone who already holds the product, but the printed pack cannot continue the relationship. StoryCodes® create an updateable, measurable connection after purchase. Think: registration that unlocks a loyalty reward.
Interactive retail, POS and transit advertising
Retail and transit placements reach people close to action. StoryCodes® allow visitors to discover that little extra. Think: a short video showing a recipe with the promoted product.
Merchandise, events and physical brand assets
Merchandise, business cards and event materials remain visible long after distribution, but their printed message stays static. StoryCodes® add an updateable and measurable digital layer. Think: access to exclusive content.
Ready to turn attention into action?
Bring us a campaign, a surface and a deadline. We will show you what a StoryCode does with it.
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